NextGenScope of works
The five services we deliver, what each one includes, and how much of it you get on each plan.
Plans
Agency fee plus ad budget. The ad budget is spent on your campaigns, not kept by us. Full breakdown on the rate card.
Content production
Scope
Professional photo and video shoots crafted around your brand story. We handle the creative direction, the styling and the execution on the day.
Deliverables
- Photo and video shoot, directed and styled
- Creative direction for the month
- Raw and finished assets for your own use
Quantity per plan
Content shoots per month.
Applies to
Every plan.
Short-form video editing
Scope
Reels, TikToks and YouTube Shorts that hook viewers in the first three seconds. Trend-aware editing with captions, music and motion graphics.
Deliverables
- Vertical edits sized for Reels, TikTok and Shorts
- Captions, music and motion graphics
- Ready to post, or scheduled by us
Quantity per plan
Reels produced per month.
Applies to
Every plan.
Social media management
Scope
Strategic content calendars, a consistent posting schedule and community engagement, so your feed never goes quiet between shoots.
Deliverables
- A monthly content calendar
- Scheduled posting across your channels
- Community engagement and replies
Quantity per plan
Applies to
Every plan. The calendar is built around the shoot and the Reels produced that month.
Meta Ads management
Scope
Data-driven paid campaigns on Facebook and Instagram. From audience targeting to creative testing, we spend your ad budget where it performs.
Deliverables
- Campaign build and audience targeting
- Creative testing against the month's assets
- Ongoing optimisation and spend management
Quantity per plan
Ad budget of SGD 300, 500 and 800 respectively is spent on your campaigns, not kept by us.
Applies to
Every plan.
Monthly performance reports
Scope
Clear, jargon-free reports every month showing exactly what is working, what has grown, and what we are optimising next.
Deliverables
- A written monthly performance report
- A strategy call to walk through it
Quantity per plan
Strategy call. The report itself is monthly on every plan.
Applies to
Every plan.
Schedule notes
1 All plans are monthly retainers, with no lock-in.
2 Ad budget is spent on your campaigns, not kept by us.
3 No hidden retainers, no surprise invoices.
Request this schedule for your business
Tell us what you sell and where you are posting today, and we will come back with the plan that fits.